Incredible people make incredible things
We approach every new project with enthusiasm for what's new, backed by the confidence of our experience.
We maintain a lean core structure to streamline processes, but we bring in an extended team to integrate complementary skills whenever a project requires it. This means we have great potential and are never afraid to take on large-scale projects.
All of our projects are based on a methodology honed over the years, individual expertise, and a shared vision.
To make it all real, we've written down what we believe in.
Read the "incredible manifesto"
incredible manifesto
1. Your customer is our customer.
The only way for brands to build solid businesses is by serving people and their needs. People now have high expectations for products and services. For us, it's always an exciting challenge to thrill them with an experience that is seamless, intuitive, satisfying, and surprising.
2. Make people's lives simpler.
We want our work to have a positive impact on the world by creating projects that are useful, functional, and fulfilling, without losing sight of business goals.
3. If it works well, you don't notice it.
The best aspect of the digital world is that everyone can have access to information, experiences, and services. It doesn't matter who they are, what they believe, or their ability level. To create personalized and frictionless experiences, we must embrace accessibility and inclusive language. If you don't notice them, we've done a great job.
4. Your greatest idea is full of bias, until you don't talk to the client
4. Creativity is a how, not a what.
We don't create projects just to be beautiful; we use creativity as the "how" for a project that works.
5. We cultivate a beginner's mind.
Shunryū Suzuki said, "In the beginner’s mind there are many possibilities, but in the expert’s there are few." We approach every project with a beginner's mind and enthusiasm. Then, we bring in the expert's mind to refine and make things concrete.
6. Ethics is respect.
Respect for you, for your customers, and for us.
7. We do what we say.
Ethics is consistency. We only work with people who share our vision for the work we do and the service we provide, whether they are clients or collaborators.
<p>Francesca Carrella</p>
<p>Service Designer, Design Researcher</p>
<p><a href="https://it.linkedin.com/" target="_blank" rel="noopener">LinkedIn</a></p>