Veneto Vetro

For sixty years, Veneto Vetro has been a leader in the industrial transformation of glass, with applications ranging from architecture and interior design to the nautical, shipbuilding, and transportation sectors. Recognized as a benchmark in the industry, the company stands out for its constant research and innovation, which translate into cutting-edge processes, superior quality, and novel solutions.

The challenge

We were brought in during a crucial phase for the company as it prepared to integrate new solutions to expand into emerging markets. This presented an ideal opportunity to analyze its past journey, lay a solid foundation for the future, and begin a new chapter in its history.

Project Goals

• Define the brand's new strategic positioning.

• Create a new identity consistent with growth objectives.

• Develop innovative and effective communication tools.

Our Approach

• Brand Essence Workshop

• Qualitative interviews with stakeholders

• Competitor analysis

• Definition of the communication strategy

• Development of the new visual identity

• Design of digital and traditional communication tools

Results

Our initial analysis confirmed the company's need to position itself clearly as a leader and pioneer in the sector. To our great satisfaction, the ownership embraced our boldest proposal—a choice that makes a decisive statement of intent and clearly differentiates Veneto Vetro from the competition. In a market characterized by a predominantly classic image, we developed an identity with a strong impact that is both elegant and minimalist.