Cognee

Cognee is a tech startup based between Berlin and San Francisco, working in the field of artificial intelligence. Our first dialogue with the founders immersed us in a world of extreme complexity: their product is a knowledge processing system that organizes data before feeding it to large language models (LLMs). Fully grasping the scope of this technology required in-depth analysis, but the challenge was too exciting to pass up. Working with a startup moving at supersonic speed was an important testing ground for us, pushing us to operate with maximum agility and precision.

The challenge

Given the product's highly technological nature, the onboarding phase was crucial. Our priority was twofold: first, to understand the strategic value that Cognee's solution brings to the AI projects it integrates with; second, to thoroughly analyze the target audience, composed mainly of developers and tech companies with very specific needs.

Project goals

• Design a distinctive and memorable visual identity for Cognee.

• Create a complete brand manual to ensure consistency.

• Design an intuitive website that effectively communicates the value proposition.

• Develop a set of communication materials to support the launch and growth.

Our approach

• Strategic interviews with founders and stakeholders

• In-depth analysis of competitors and the target market

• Definition of user personas and target audience analysis

• Development of the concept and new visual identity

• User experience (UX) and user interface (UI) design for the website

• Revision cycles and feedback collection

• Design of digital communication tools

Results

The founders of Cognee gave us the trust needed to explore uncharted visual territory for the tech sector. The result is an image that blends the rigor of the tech world with bold and contemporary design elements. After some initial uncertainty about the market's reaction, the team gathered numerous accolades and positive feedback. Cognee was perceived as a breath of fresh air, capable of innovating not only technologically but also in its image, clearly distinguishing itself in the international startup landscape.