25fps

25fps is a video production house that transforms ideas into high-impact visual stories. With a portfolio of top-quality work, the studio felt its brand image no longer communicated the same power and elegance as its productions. This gap between perception and reality was limiting their growth potential.

They came to us with a clear need: to evolve their brand to firmly position themselves in the high-end production market and attract more ambitious clients and projects.

The challenge

The goal was to create a brand ecosystem—identity and website—that didn't just "show" the work, but reflected its value, attention to detail, and cinematic vision. We needed to translate their narrative skill into a cohesive, sophisticated, and memorable brand experience, closing the gap between the quality of their work and its external representation.

Our Approach

We approached the project as if we were directing a film, carefully managing each phase to build a powerful brand narrative.

Phase 1
Strategic analysis
The process began with an immersive phase to distill the essence of 25fps. Through interviews and analysis, we defined the pillars of their identity: technical mastery, artistic sensitivity, and a collaborative approach. This allowed us to outline the strategic positioning and tone of voice for the new brand.

Phase 2
Brand identity redesign
We designed a new logo and visual identity that speak a language of elegance and simplicity. The new mark sheds all superfluous elements to express professionalism and clarity, while the visual system was built to spotlight the video content—the true star of their communication. Every element, from typography to the color palette, was chosen to evoke a premium and cinematic feel.

Phase 3
Digital experience design
The new website was conceived not as a simple showcase, but as a digital stage. We designed an immersive user experience (UX) with fluid and intuitive navigation, meant to guide the viewer through projects without distraction. The user interface (UI) is minimal and refined, built to maximize the visual power of the videos and turn browsing the portfolio into an engaging experience.

Results

The final result is a cohesive and powerful brand that now authoritatively communicates the true value of 25fps. The new visual identity and website have elevated the studio's perception, positioning them as a high-profile creative partner in the video production landscape.

Thanks to this project, 25fps now has the tools to approach the market with renewed confidence, attract projects aligned with their artistic vision, and solidify their reputation as a synonym for narrative and visual excellence.